BD&A – Super Mario 3D World Promotional Item – Luigi Cat Ears Headband

Character Name: Luigi
Series Name: Super Mario
Game: Super Mario 3D World
Company: BD&A
Year: 2013 (November)

These plush cat ears were a promotional item available at the game’s US launch at the Nintendo World Store (now Nintendo New York) in NYC. They came in four colors: yellow, green, pink, and blue, representing the in-game cat suits of the initial four playable characters, Mario, Luigi, Peach, and Toad, respectively. So of course I had to track down the green ones, because Luigi.

The cat ears were produced by long time Nintendo of America brand merchandising partner Bensussen Deutsch and Associates, a.k.a. BDA or BD&A. The Super Mario 3D World logo attached to one ear is actually a removable metal pin, which is unfortunately prone to yellowing with age.